Over the last few years the popularity of video calling has grown, mainly because increased broadband use has made video calls more practical and effective. As a point of information, standard phone lines tend to lack the bandwidth to support stable and clear video calls meaning the picture could be grainy and audio fuzzy.



Video calling is a means of using your broadband connection to make free video calls using "Voice over IP" (VoIP). It also allows you to make inexpensive phone calls to landline numbers as well as mobiles so there really is no excuse not to investigate further.



Now that more and more homes use higher bandwidth broadband services, video calling is possible in higher quality and with some video calling providers offering specialised high quality, video options its possible to upgrade and benefit from the crispest and sharpest imaging possible.



Clear picture and sound aren't the only benefits of video calling; in fact there may even be a few you haven't thought of. The main advantage is the ability to see your friends and family as you talk to them. You can send a smile, blow a kiss and webcam a wave, all helping to make your video conversations a little more personal.



Instead of explaining what you're seeing or doing you can instantly show your video call companions. Whether you're showcasing the latest dance moves you've learnt or modelling your new haircut, you can be sure video calling will help share your reality with someone else. Furthermore, an extra occasion to use video calling is on birthdays. If you've sent your special someone a birthday gift but can't be there in person to share the fun then why not set up a video call so you can see their face as they open your present. It's the closest thing to actually being there yourself.



Another advantage of video calling is the cost, or lack of it! Video calls are free so seeing your friends won't cost a penny, no matter where in the world they happen to be from Honolulu to Holland. Perhaps you can put the money you save towards booking a trip to see your globe-trotting buddies.



The ease of set-up and use of video calling technology is a benefit in itself and can be used by everyone, even the technophobes out there. All you need to get started making video calls is a webcam, broadband connection and pc/laptop. Specific webcams are required for high quality video calling so check the specifications before flashing your cash.



Another few handy tips for webcam use include avoiding standing directly in front of a window or light source during the call as you will likely appear as a dark shadow on the other receipients screen. If possible, face the light to achieve a clear view for those on the other end of the line. A final point of interest is that it's also a good idea to remain fairly still to avoid creating a jerky image when making your free video calls.



Isla Campbell writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.